Priority Pass chooses TrvlWell
as its well-being partner

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Topline takeaways

  • Elevated member experience: Provided 360-degree well-being tools for every stage of travel – from takeoff to arrival.
  • Expanded value proposition: Transformed the Priority Pass app into a complete travel wellness offering, adding meaningful value beyond lounge access.
  • Reduced traveller pain points: Helped members combat jet lag, fatigue, and travel anxiety through personalised well-being support. 

TrvlWell partnered with Priority Pass – the global leader in airport experiences – to enhance its digital member platform and extend wellness support past the airport lounge.

The challenge

As the market-leading airport experiences platform, Priority Pass is dedicated to enhancing every stage of the member journey. With modern travellers increasingly prioritising health and well-being, the challenge was how to seamlessly:

  • Go beyond the lounge: Extend high-value resources to those outside of the physical lounge – in-flight, in-transit, and at arrival. 
  • Address mental and physical wellness: Provide personalised guidance for universal traveller challenges – from disrupted sleep schedules to in-flight aches and tightness
  • Maintain easy tech integration: Introduce a cutting-edge wellness solution that could fully integrate into the existing Priority Pass app, ensuring a smooth, seamless experience.

The solution

Integrating TrvlWell’s digital offering provided Priority Pass members with:

  • A suite of wellness tools: Tailored well-being content and guidance, designed to ease common travel sticking points. 
  • End-to-end well-being support: Recommendations spanning every stage of the journey – from pre-flight preparation to destination recovery. 
  • Seamless access: Full integration into the Priority Pass app, making wellness solutions easily accessible to members, wherever they are in the world.

The results

The TrvlWell partnership positioned Priority Pass at the forefront of travel well-being, strengthening its value to members and reinforcing its leadership in the global travel experience space.

  • Platform activity: Members complete an average of 503 TrvlWell sessions per day.
  • Content consumption: Members consume 12,926 total minutes of content, with an average playback duration of 2.6 minutes per item.
  • Global engagement: Members use TrvlWell in approximately 100 countries. These top five countries account for over 50% of total usage:  
  • United States: 24,387 sessions (34.37%)
  • Japan: 8,333 sessions (11.74%)
  • United Kingdom: 8,052 sessions (11.35%)
  • Germany: 2,959 sessions (4.17%)
  • Italy: 2,057 sessions (2.90%)
"The collaboration has enabled Priority Pass to take travel well-being and relaxation to the next level."
Christopher Evans
CEO, Collinson
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Strategic outcomes

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Empowering members

Equipped travellers with tools to support their physical and mental well-being beyond the lounge.

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Redefining travel wellness

Expanded the role of well-being in the travel journey, deepening member engagement and loyalty.

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Shared vision

Reinforced the mutual commitment between Priority Pass and TrvlWell to make wellness an integral part of modern travel.

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